The new Animal and Veterinary Innovation Agenda seeks to help foster product development.

According to the company, its products will represent a “world first for the pet food industry.”

The proprietary ingredient can be used as a one-to-one replacement for traditional chicken slurries.

Veterinary Nutritionist Sarah Dodd has joined the company’s advisory board.

Two years after its initial survey, CRB shares new insights on how the industry is evolving.