Several pet food, treat and supplement brands represented by Matrix Partners will showcase their latest innovations at the annual tradeshow.

The distributor will now carry the brand’s freeze-dried products to independent pet retailers in several states.

Phil Alexander will be tasked with managing day-to-day operations for the premium pet nutrition company.

The Freeze-Dried Raw Dog Food is flash-frozen and pairs premium protein with organic produce.

Pet owners can add water and shake to turn the shelf-stable product into a goat’s milk topper or treat.

Shepherd Boy Farms has partnered with Independent Pet Supply.