Ryan James will leverage his 30-plus years of experience in the role. 

Danielle Rios will assume the role, fueling the company’s expansion in the independent pet retail channel.

Michael Woods will oversee all operations and supply chain functions for the Green Bay-based company.

This pet industry veteran is tapping into her decades of experience to help grow the freeze-dried category and Vital Essentials brand.

The company has hired a new CFO, VP of sales, marketing and commercialization, and director of sales.

The acquisition furthers PBG’s goal to create a global portfolio of super-premium pet food brands

The company, and its Vital Essentials pet food brand, has introduced several new sustainability initiatives. 

According to data from NielsenIQ, fresh/frozen and freeze-dried formats are bucking the trend dragging down the rest of the industry.

The additional square footage will triple the plant’s freeze-drying capacity and add 75 employees.

The recognition solidifies the brand’s position in the global pet food industry.