In acquiring Kivuton, Alvar Pet aims to create the largest online store that comprehensively addresses pet health and nutrition. 

New products include a senior formula, a recipe for growing puppies, and one for dogs with food sensitivities.

The new brand will offer premium meal plans for dogs that consumers can customize based on their pups’ specific dietary needs.

Lyka specializes in fresh, portion-controlled dog food developed by veterinary nutritionists. 

The Mars Petcare brands will combine their offerings to further pet health and wellness.

The acquisition of PsiBufet will allow Butternut Box to expand its footprint throughout Europe.

Four major pet nutrition trends seen on the show floor and in the New Product Showcase.