Pet food to play key role in General Mills’ Accelerate strategy 02.23.2024 By Eric Schroeder and Nicole Kerwin The company shared the trends expected to fuel its growth, including the humanization of pets.Read More
Pet Sustainability Coalition brings Packaging Pledge to the UK 01.16.2024 By Nicole Kerwin UK Pet Food has partnered with the coalition and is urging its pet industry members to sign on to the sustainable packaging pledge.Read More
General Mills scoops up pet supplement brand 11.10.2023 By Jordan Tyler Fera Pets, Inc. will be integrated into the company’s new growth equity fund.Read More
10 pet industry brands recognized for sustainability efforts 10.05.2023 By Jordan Tyler Pet Sustainability Coalition has shared its 2023-2024 list of Top Performers.Read More
Fera Pet Organics details sustainability goals, achievements in new report 08.29.2023 By Jordan Tyler The pet supplement brand is taking several steps to reduce its environmental impacts and improve transparency.Read More
Fera Pet Organics adds goat’s milk toppers to supplement mix 04.17.2023 By Jordan Tyler The company has also introduced a new gut health-focused supplement.Read More
Women in the Pet Industry: Meet Dr. Michelle Dulake of Fera Pet Organics 03.22.2023 By Jordan Tyler Details on her journey from veterinarian and pet acupuncturist to holistic supplement brand owner in less than a decade.Read More
Fera Pet Organics debuts probiotic supplements 02.22.2023 By Nicole Kerwin The new supplements are formulated to address calming and liver support.Read More