The new pet food product combines dry kibble and freeze-dried proteins.

Kibble formulations have evolved beyond the ‘brown and round’ varieties of the past.

The new plant advances the company’s reputation as a turnkey co-manufacturing partner for both kibble and freeze-dried pet foods and treats.

RawMix50, a new line by Animals Like Us, includes 50% high-protein kibble and 50% freeze-dried meat and organ inclusions.

Expecting continued growth in the Chinese market, the firm has invested in Partner Pet.