The new line aims to make ultra-premium, alternative pet food more accessible to dog and cat parents.

The new supplements target gut health and digestion, joint and mobility support, and stress and anxiety management.

The expansion offers new applications for delivering Omega fatty acids in pet nutrition.

The company has also launched a new limited-ingredient cat food, and will exhibit both at Global Pet Expo 2024.

Burns First Steps Chicken & Rice recipe is also suitable for nursing mothers.

Oats, Banana and Honey Crunchy Biscuits are formulated with ingredients that support skin and coat health, immunity and digestion.

New products include visual inclusions, the brand’s Whole Health Blend, and ingredients targeting gentle digestion.

The benefits of pet food formulated for optimal digestion extend beyond the gastrointestinal tract.

Its new calming peanut butter packets are designed to treat anxiety in dogs.

The new line, Nutra Complete Infusions, leverages the powers of freeze drying and bone broth to deliver key health benefits to dogs.