Novel proteins, limited ingredients and functional elements can all play a role.

The new line, Nutra Complete Infusions, leverages the powers of freeze drying and bone broth to deliver key health benefits to dogs.

Nutra Complete is freeze-dried and high in chicken protein.

Several pet companies have partnered with the cloud-based tech company to expand their presence in the independent pet retail channel.

The company’s Nutra Thrive dog supplement has become one of its best-selling products.