Products made with plant-based ingredients and touting digestive health benefits are attracting attention.

More than half of all pet food products launched globally in 2022 carried a natural claim. 

Pet owners view nutrition as a central way to support their pets’ health and wellbeing.

According to the association, a federal system would harm the regulatory oversight of pet food products and ingredients.

The companies claim false and misleading advertising.

Sustained private equity interest in the pet food and treat space begs the question: How important is due diligence, and what should be included in the process?

Leveraging supplement trends to inform premium product development.