Michael Woods will oversee all operations and supply chain functions for the Green Bay-based company.

According to data from NielsenIQ, fresh/frozen and freeze-dried formats are bucking the trend dragging down the rest of the industry.

Active Partners has added the cat food brand to its roster.

The strategic partnership will support the freeze-dried and frozen raw pet food and treat brand’s sales in the eastern United States.

Choice Pet Products will distribute the company’s minimally processed diets for cats and dogs.

Manufacturers of fresh and frozen pet food products face unique distribution challenges.

The complete-and-balanced line offers six recipes for dogs and two for cats.

According to data from Packaged Facts, fresh diets and science-based formulas are driving significant growth for the industry.