The 12 new products expand the company’s nutrientboost™ line that aims to support nutrient absorption and gut health.

Products made with plant-based ingredients and touting digestive health benefits are attracting attention.

Tim McGee will lead Austin and Kat’s sales and education teams.

The company’s rebrand includes a new logo, packaging and website design.

Marleybones, People who kaer and Petty Well will participate in the hybrid accelerator program alongside four pet care startups.

Butter Bones offers human-grade, plant-based functional dog treats.

The company’s new products are formulated with probiotics to support gut health in dogs and cats.

The new Superfood Crumbles and Gravy Mix toppers can be served dry or wet.