The acquisition marks Tenacious Labs’ first foray into the pet care market.

Matrix Partners will provide the pet CBD brand with a variety of marketing services to help raise brand awareness.

With demand rising in CBD pet food products, pet food processors need to overcome a variety of efficacy and food safety hurdles.

The company has developed a new treat line to target mobility, stress and overall health in dogs.

Rover’s Canine Wellness Chews are available in two varieties, offering 3 mg and 6 mg of CBD per chew.

Steve Dunnegan has joined the company as director of sales.