Ollie’s new survey details the startling gap between pet parents’ perceptions and the reality of pet health in the United States

Kibble formulations have evolved beyond the ‘brown and round’ varieties of the past.

Mintel’s Lynn Dornblaser highlighted trends in personalization, naturalization and sustainability shaking up the industry.

Sustainability, e-commerce, personalization and grain-inclusion are currently the biggest trends in pet food, according to NielsenIQ.

DTC and subscription-based pet food have seen rapid growth in recent years as they seek to meet consumer demands.

The company’s new personalized dog food line will appear in more than 400 Sainsbury’s locations.

The personalized pet food company has released Daily Supplement Bites and Freeze-Dried Raw Mixers for dogs.

Cindy Gustafson, formerly of Weight Watchers, will serve as the company’s new chief marketing officer.

The fresh dog food company has added seven employees to its roster, spanning sales, product development and marketing departments.

Fuzzy has acquired pet supplement company Dandy, further expanding its personalized pet healthcare offerings.