Roughly 78% of pet owners surveyed said they are willing to increase their spending on pet food and treat products this year.

The American Pet Products Association released Vol. 9 of its Pulse Study, detailing that consumers will continue to prioritize their pet’s diet and health.

Sentiments for the US economy and pet spending continue to shift among US pet owners.

While demand for pet nutrition is generally inelastic, some pet owners are considering changing their spending habits to accommodate economic strain.

The company has partnered with Hollywood Feed to serve as its exclusive analytics provider.

Online-only shopping is down slightly across generational, geographic and racial pet owner cohorts.