The new supplements target gut health and digestion, joint and mobility support, and stress and anxiety management.

EverRoot, a brand by Purina, is launching a new format to expand its pet supplement portfolio.

Safety, efficacy and acceptance data for Pet Honesty’s new supplement is promising in light of pet owners’ growing curiosity for hemp alternatives.

The supplement contains Melatonin, chamomile, L-Theanine and other active ingredients to ease anxiety.

The company’s dual-textured, pillow-style supplements for cats could be confused for treats, offering improved enjoyability for pets and owners alike.

According to the company, the most notable searches include specialty diets, functional ingredients and grain free.