From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.

The new Multivitamin Puppy supplement contains a high level of DHA to support brain development.

The company’s salmon and pollock oils for use in pet nutrition have been certified by ORIVO.

CAFIC detailed new ingredient trends and technologies, with a specific focus on functional ingredients and their role in pet health.

The new Zesty Paws® Vet Strength line builds upon the company’s best-selling supplement formulas.

The company has acquired specialty ingredient producer Natreon.