Vertafine is an extrusion-stable green color suitable for natural pet food and treat formulations.

Mads Dehlsen Winther will join the company in April.

The supplier has appointed Vera Karmebäck to global sustainability lead.

Color is an important element to pet food formulations, since pet parents most often buy with their eyes.

The company has acquired Endemix Doğal Maddeler AS, expanding its natural colors business.

Clare Hsu, graduate student at the University of Illinois, shared her presentation at the American Feed Industry Association’s (AFIC) 2022 Pet Food Conference.

The acquisition, which includes several European facilities, closed on Dec. 29.

David Humphrey has joined the company to take over Al Roth’s East Coast and New England sales accounts.

Last year, DDW reported approximately $140 in sales.

Diana Foods is the natural coloring business of Symrise AG.