Humanization, active listening: A peek behind The J.M. Smucker Company’s pet strategy 09.08.2023 By Nicole Kerwin Coming off the heels of a significant divestiture, the company shared its evolving strategy to keep pace with consumer trends and demand.Read More
Milk-Bone launches new birthday treats 04.07.2022 By Nicole Kerwin The new treats are part of the brand’s Birthday Club celebration.Read More
Kid’s slushy company enters pet treat market 03.08.2022 By Nicole Kerwin Big Easy Blends has launched slushies for dogs, which will officially hit stores in March.Read More