According to CoBank’s latest report, fresh formats, humanized products and those targeting pet health will continue to fuel the pet food industry.

WagWell’s chewable supplements for dogs are made with Ahiflower, a sustainable alternative to traditional marine-based Omega sources.

Parent company BrightPet Nutrition Group unveiled several new product innovations under its Stewart, Bravo! and Hamilton brands at the show.

Vitail’s inaugural products include Hip & Joint, Calming, Skin Health + Seasonal Allergy, and Gut Health.

The functional toppers address key need states in dogs and cats while providing a boost of flavor and hydration.

Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.

Joint Care can support mobility and joint health in dogs and puppies of all sizes.

According to the Association for Pet Obesity Prevention, pet parents are seeking other means to reduce their pet’s weight.

Pet owners view nutrition as a central way to support their pets’ health and wellbeing.

The broths are now available in three flavor varieties, each offering functional benefits.