From cats to sustainability, the annual tradeshow had something for everyone in the industry.

The cat nutrition brand has partnered with nonprofit organization Kuleana Coral Reefs to expand its impact.

As a companion to its Dog Food Advisor platform, the new resource offers detailed nutritional information on cat food products.

Tom Morton and Oliver Fickes have joined the cat-focused nutrition brand.

The Better Cat offers premium cat food products focused on high nutritive value and sustainability.

The company’s dual-textured, pillow-style supplements for cats could be confused for treats, offering improved enjoyability for pets and owners alike.

Both new foods are formulated with fresh or raw poultry and wild-caught fish to support digestion, brain and muscle health.