Chippin and Because Animals earned second and third place in the Pet Innovation Challenge pitch competition, with dental health company TEEF taking the grand prize.

Each company will pitch its revolutionary product for a chance at some of the $50,000 in funding and support being awarded.

A power group of professionals, many with deep roots in pet food, are joining forces to help entrepreneurs innovate and scale-up with $250 million of investable capital and an all-inclusive model.