Michael Woods will oversee all operations and supply chain functions for the Green Bay-based company.

The premium dog food brand hit the market in August 2023.

Performatrin Culinary offers Gently Cooked and Frozen Raw meals and snacks. 

According to data from NielsenIQ, fresh/frozen and freeze-dried formats are bucking the trend dragging down the rest of the industry.

The company also provided a peek into its new retail partnership with KONG. 

Bonnihill Farms is a line of gently-cooked diets formulated with locally sourced ingredients and produced in Wisconsin.

The strategic partnership will support the freeze-dried and frozen raw pet food and treat brand’s sales in the eastern United States.

Choice Pet Products will distribute the company’s minimally processed diets for cats and dogs.

Manufacturers of fresh and frozen pet food products face unique distribution challenges.

The complete-and-balanced line offers six recipes for dogs and two for cats.