The quest to help her aging dog more than a decade ago led this pet industry leader to start a pet food brand that’s now one of the fastest growing in the industry.

PETMAN and Pet Treats Wholesale represent the company’s third and fourth acquisitions this year.

Through the rebrand, the European pet food group will continue to invest in the natural, premium market. 

The premium, natural cat food brand is currently rebranding to highlight the quality of its formulations.

Caesars Diffusion will sell PPFC products in Hong Kong.

The company has acquired Carnibest, a Dutch raw pet food producer.

The company’s new wet, high-protein cat foods are available in three formats and a variety of flavors.

The company has expanded its product offerings to include Wag N’ Wash’s pet products and services.