Hoagie will serve as the pet care brand’s chief taste officer, testing new products.

Katherine Heigel’s premium dog nutrition brand launched its new Superfood Complete Wild Fish & Turkey air-dried dog food. 

The British race car driver will work with the brand to highlight its plant-based approach to dog nutrition.

The brand offers air-dried, premium foods, treats and supplements specifically designed for active dogs. 

Kismet currently offers premium dog food and supports animal welfare nonprofits. 

The Martha Stewart Pet Food brand offers premium kibble formulas for cats, dogs and puppies.

The new limited-edition collection box includes pet food, treats and toys. 

Badlands Ranch offers premium dog food products formulated with superfoods.

Evans will aid in brand strategy and help with marketing campaigns, expanding the pet food company’s audience.

The new treats are part of the brand’s Birthday Club celebration.