The new product joins the brand’s reformulated chicken recipe.

The high-protein product allows pet parents to serve wet pet food by simply adding water.

Pet owners can add water and shake to turn the shelf-stable product into a goat’s milk topper or treat.

The new brand aims to optimize nutrition, palatability and feeding flexibility.

New formats, novel ingredients and functionality continue to steer innovation in the pet nutrition market.

The company held an open house at its new facility for its employees and their families.