This year’s show floor will feature several new-and-improved experiences.

Arch Pet Food, an alternative protein and allergen-friendly pet nutrition startup, has been selected as one of the five winners.

The company offers home-cooked dog meals through a countertop appliance.

The company was a recipient of Purina’s latest Pet Care Innovation Prize.

Artie and Happy Bond, along with three other startups, will compete for the grand prize in March.

Bright Planet Pet and uPetsia were announced as winners of the prize by Purina.