From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.

The new Breed Specific Soft Chew® line offers solutions focused on common challenges experienced by specific dog breed types. 

Brit Care Cat RAW Treats seek to provide felines with health benefits and palatable flavors. 

Four new pet products will support various pet needs including immunity and joint care.

Oats, Banana and Honey Crunchy Biscuits are formulated with ingredients that support skin and coat health, immunity and digestion.

The new products include a shelf-stable dog food and a fresh, functional diet.

The company’s latest product, a mushroom-packed supplement with function at the forefront, is going to the dogs.

Parent company BrightPet Nutrition Group unveiled several new product innovations under its Stewart, Bravo! and Hamilton brands at the show.

The functional toppers address key need states in dogs and cats while providing a boost of flavor and hydration.

Third-party testing showed the ingredient offers superior digestive and gut health benefits compared to other plant-based sources.