The pet food brand staged a stunt with an oversized dog balloon to bring awareness to the issue. 

Through the program, the company aims to help pet parents add human-grade, gently cooked nutrition to their dogs’ existing diet.

Ollie’s new survey details the startling gap between pet parents’ perceptions and the reality of pet health in the United States

The organizations will raise awareness amongst consumers and veterinarians on the root causes of the issue.

The acquisition will allow Better Choice to manage clinical trials of a weight management supplement for pets.

Recent peer-reviewed research suggests administering Bifidobacterium and Enterococcus strains to overweight dogs could restore gut health and reduce body fat.

The company plans to launch new and improved flavors of its functional dog and cat food formulas.

The company’s partner Aimia has formed an R&D agreement with KGK Science to create the supplement.

Research by academic institutions like the University of Guelph is determined to help the pet food and treat industry support pet health and wellness.

The companies have partnered to explore nutritional pet obesity interventions for Better Choice’s Halo brand.