Through the rebrand, the European pet food group will continue to invest in the natural, premium market. 

The company has acquired Carnibest, a Dutch raw pet food producer.

Anders Kristiansen will support the company’s growth.

The company has acquired Energique, a manufacturer of raw, premium pet food products.

The company acquired its eighth brand, Nova Dog Chews.

Axcel has acquired the company from Systematic Growth.

The company has acquired Finnish producer of natural pet food products Aritso Oy.

The Sweden-based company has purchased natural pet supplement producer AniForte.