The new product line by Mars Pet Nutrition features culinary-inspired wet recipes for dogs.

The program will help companies implement or enhance their dog-friendly initiatives.

The largest pet care company showcased its mission to make “a better world for pets.”

Helen Warren-Piper and Melodie Nye will support the company’s European business.

Alanna McDonald has been appointed to the role and will join the company on Nov. 21.

The company’s pet food and human food products will be available through Instacart.

The brand has combined many of its dry and wet formulas inspired by human foods enjoyed during football games.

Ikdeep Singh has been appointed global president of the company and will oversee its pet food brands.

The company’s pet food products in Europe now include sustainably sourced fish.

The company will use the investment to expand its wet pet food facility, doubling its capacity.