The brand has partnered with three major retailers to bolster its brick-and-mortar and online presence.

The company will use the emerging technology to increase sales and advance its market penetration.

The holding company has already expanded online distribution of the brand’s dog treats to two major mass retailers.

The recently acquired pet food company has partnered with KeHE Distributors LLC.

The publicly traded holding company signs binding letter of intent to purchase McLovin’s Pet Food.