The pet bakery expanded its treat portfolio to include more than 40 unique treats.

The brand’s Protection+ Brushless Toothpaste Dental Chews have been shown to reduce plaque and tartar. 

Highlighting new products that spoke to humanization, emerging formats and dental health.

Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry. 

Flossta by N-Bone offers a unique shape and natural ingredients to clean teeth and freshen breath.

The PetIQ brand now offers products for dogs of all sizes, as well as for cats.

The patented design features 50 ridges and grooves to clean teeth and gums and freshen breath.

Targeted Petcare has acquired private-label pet treat producer Pet Brands.

From active ingredients to unique shapes and textures, dental treats are proliferating in the industry as awareness of pet oral health rises.

According to Packaged Facts, cat treat sales are growing faster than their counterparts for canines.