Primal Pet Foods’ latest innovation combines the convenience of kibble with the benefits of freeze-dried raw nutrition.

The new brand aims to optimize nutrition, palatability and feeding flexibility.

Two recent funding rounds will support the company as it advances R&D and introduces new products.

Pet owners don’t have to look far for premium, humanized nutrition options to treat their pet with on National Love Your Pet Day.

The fresh dog food startup has chosen Allentown, Pa. as the location for its first in-house production facility.

The company will ramp up production and innovation for its kibble alternative, Whole Food Clusters.