The brand is focused on enhancing canine longevity and wellness with its premium, science-backed supplements.

The patents will allow the company to protect its technology in more than 150 countries.

The launch is part of the cultivated pet food brand’s mission to expand its DTC sales. 

The complete Pro Plan Veterinary Diets range will be available on the e-commerce platform alongside its therapeutic treats and supplements. 

Engaging in an omnichannel strategy can help pet food companies satisfy more customers and sell more product.

A recent report by MikMak details the most successful channels, products, and even times of day for purchasing pet care products online.

The company’s feline nutrition portfolio and puppy and kitten growth products have become certified carbon neutral.

The company is the first “better-for-you” pet food company to offer a life-stage specific formula, according to its Founder Katie Spies.

Experts share tips on how pet food brands can stand out in the crowded, complex channel.

The Pure & Purposeful dog supplements offer full ingredient traceability for consumers.