The soft chew and supplement powders are designed to support a range of need states.

The Pet Industry Federation conference will be held in Buckinghamshire in early June.

Cymbiotika Pets includes four supplements, targeting several aspects of a dog’s health. 

The brand’s Smart Vitality Premium Supplements line offers targeted health support for dogs. 

The new Wellness Pops are meant to be used in tandem with Woof’s Pupsicle enrichment toy. 

The transformation will support the company’s R&D capabilities.

Targeted Petcare has acquired private-label pet treat producer Pet Brands.

Treating customers like partners is the business model that’s taken Custom Veterinary Services to new heights.

EverRoot, a brand by Purina, is launching a new format to expand its pet supplement portfolio.

Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.