This pet industry veteran is tapping into her decades of experience to help grow the freeze-dried category and Vital Essentials brand.

The retailer credited strong customer engagement and increased sales for the results.

PETMAN and Pet Treats Wholesale represent the company’s third and fourth acquisitions this year.

Cameron Baker brings more than 12 years of experience to this newly created role.

Matthew Eggert will take on the role of design engineering manager.

From cats to sustainability, the annual tradeshow had something for everyone in the industry.

The brands will feature the ‘Powered by Hilucia™’ label on their packages.

The wet cat food offers complete nutrition without animal protein, according to the company.

Supporting and advocating for the pet food industry has become a personal mission for this dedicated leader.  

The dog and cat treats were also featured in the show’s New Products Showcase.