The company hinted at “exciting changes” for its premium pet food brand.

Print, radio and television advertising channels are more used by US pet parents compared to social media channels.

Jim Cohen will serve as Oregon Freeze Dry’s president and chief executive officer.

The new brand will offer premium meal plans for dogs that consumers can customize based on their pups’ specific dietary needs.

The acquisition is expected to help strengthen Coveris’ growth strategy in pet food.  

ProDog Raw’s formulas are made with goat and goose proteins, offering dogs an alternative to traditional protein sources.

RaChelle Lobre has joined the marketing and communications agency as vice president of brand development.

The two new formulas are part of the company’s Go! Solutions brand, offering functional diets.

The pet retail location will carry the brand’s fresh, natural pet food products.