The brand’s Smart Vitality Premium Supplements line offers targeted health support for dogs. 

Zach Winterhalter will leverage his experience as the company’s new sales manager for the Americas.

The company, and its Vital Essentials pet food brand, has introduced several new sustainability initiatives. 

The company will rebrand to Qlar, effective May 13. 

The restructuring includes 16 personnel assuming new roles. 

US exports of dog and cat foods to Colombia totaled $46.6 million in 2023, and are set to rise.

The new Wellness Pops are meant to be used in tandem with Woof’s Pupsicle enrichment toy. 

The new Vanilla Glaze Flavor Biscuit aims to provide a more humanized treating experience.

The new formulas include three for dogs and two for cats, building upon the company’s existing GI line. 

Hubert Windegger succeeds Mads Dehlsen Winther.