During SUPERZOO, the company unveiled several innovations and announced a partnership with Phillips Pet Food & Supplies.

Now Fresh Good Gravy aims to meet pet parent demand for pet foods that can be served wet or dry. 

The products are available in two formats and two flavors. 

Callie’s Gourmet Kitchen aims to provide an “elevated standard” in pet treats. 

The event will be held from Jan. 28 to 30, with AFIA’s Pet Food Conference on the 28th.

The Redwood Group’s Specialty Crop Food Ingredient division supplies grains, pulses and other specialty crops to the pet nutrition industry.

The pet food company’s dedication to sustainability encapsulates its operations, packaging, formulas and more.

The agency is accepting comments on its transition for ingredient programs until Sept. 9. 

The brand will showcase superfood chews, pet treats and a new hydration product.

Though its pet food category share remained flat, the company continues to bolster its capacity for the business.