The e-commerce affiliate is utilizing its brand and distributor partners to fine-tune online shopping capabilities for independent brick-and-mortar pet stores.

The dog food and treat company will stop distributing its products through the e-commerce platform in favor of independent pet retailers.

Petlove’s founder and chief executive officer will work with the private equity firm to further develop the company’s online presence throughout the country.

Petco and its e-commerce platform will sell select West Paw products nationwide, including its recently released creamy pet treats.

The e-commerce pet product platform reported a net loss of $47.9 million and net sales of $1.62 billion.

The new cat and dog foods will be available through independent pet retailers this summer.

Pet Food Experts has teamed up with Earth Animal, West Paw and Open Farms to provide free products to new dog owners through participating independent pet stores.

Aimee Gilbreath will oversee the pet retail giant’s charitable foundation.

The national retailer will offer Mary’s Tails hemp-infused tinctures and balms for pets throughout five states, with plans for expansion this summer.

The pet e-commerce giant has pledged a hefty donation to benefit at-risk pet owners.