The company’s new sustainability initiatives include minor changes that are expected to reap significant benefits for the company, its supply chain and the environment.
While its pet food segment remains The J.M. Smucker Company’s most profitable business, cat food and dog treats are outperforming the company’s premium dry dog foods by leaps and bounds.
The premium dog food brand has partnered with a leading investor, Initialized Capital, to pilot a “text-to-buy” platform for mobile ordering, customer support and dynamic marketing.
The company has opted to offer its new line of functional cat treats available through Chewy only, until Jan. 1, 2021, to accommodate pandemic-related shifts in the retail landscape.