The premium dog food brand has partnered with a leading investor, Initialized Capital, to pilot a “text-to-buy” platform for mobile ordering, customer support and dynamic marketing.
The company has opted to offer its new line of functional cat treats available through Chewy only, until Jan. 1, 2021, to accommodate pandemic-related shifts in the retail landscape.
Chelsea and Brett Sher have been recognized in Crain’s Chicago Business’ 2020 Notable Entrepreneurs list for their success at Evanger’s Dog and Cat Food Company and their own brand, Against the Grain Pet Food.