Farmina Pet Food USA will create 129 jobs in Reidsville with the creation of its new $28.5 million headquarters in North America.

The premium pet treat company will invest $18 million to expand its manufacturing, research and development and food safety capabilities.

The global CPG company will invest in regenerative agriculture, sustainable ingredient sourcing, reforestation, and several other initiatives to offset its carbon footprint.

The brand has launched two formulas with farm-raised protein and superfoods to promote overall health and wellness.

The latest in the company’s streak of capital investments in pet food manufacturing capabilities across the United States.

A majority of pet owners are willing to pay more for sustainable pet food and treat packaging, meaning this topic is still a hot-button issue for manufacturers and packaging suppliers.

The company has added chamomile, baobab, glucosamine, chondroitin and other functional new ingredients to its CBD-infused dog supplement line.

The company has expanded products offered under its youngest brand with plans to add freeze-dried cat food and treats in early 2021.

Ellie Kohler joins the pet food processing company as account specialist for the Pacific Northwest, and Nick Hoppert has been appointed digital merchandiser.

The company has added a Beef and Sweet Potato Bone Broth for dogs and cats to its portfolio of water-soluble, broad-spectrum hemp supplements.