Emily Roberts has joined the pet food producer and franchise as vice president of marketing.

The Canadian pet food manufacturer has provided a five-year grant that will support companion animal nutrition research and includes an endowment of a university chair.

The company claims the diet has the highest insect protein content of any other cat food on the market.

The new product line is designed specifically to support growth and development of young cats.

Its acquisition of Tyson’s pet treat business over the summer has strengthened the company’s position in the pet treat market.

Cindy Yakich joins the company from Chewy, Inc.

The investment builds on another large investment made earlier in 2021.

The pet product and treat manufacturer will continue growth under new ownership.

The company, owned by Wixon, Inc., will purchase additional machinery and a new facility to grow production.

Tricia DiPersio has joined the company to build on its food safety culture and practices.