The new grain-friendly recipe features novel protein sources, ancient grains and proteinated minerals.

The pet food manufacturer introduced a new brand identity and packaging for its ‘dog-worthy dog food’ with human-grade ingredients.

Halo Elevate will be available in Petco, Pet Supplies Plus and neighborhood pet stores in March.

Experts weigh in on how to make a detailed process a bit easier for pet food and treat brands.

Pet Circle is looking to expand its portfolio with more US-based pet products.

The new Classics homestyle stews and bone broths are infused with Marine Microalgae Oil to deliver Omega 3 fatty acids.

The manufacturer of human-grade pet food has added wet cat formulas designed to be used as rotational meals or toppers.

Two recent funding rounds will support the company as it advances R&D and introduces new products.

The company’s 20-lb bulk boxes will officially launch at the end of March, following a showcase at Global Pet Expo.

This startup leader is using her expertise in biochemistry and microbiology to “revolutionize the pet industry.”