The biotech pet food startup was one of 37 businesses to be awarded a grant through the Colorado Office of Economic Development and International Trade’s Advanced Industries Accelerator Grant Program.

The company has released two treats and a meal topper, all formulated with a single ingredient: dried black soldier fly larvae.

The company’s rawhide alternative chews now include peanut butter-flavored rings and bones designed for small and medium dogs.

The company has launched an improved, consumer-facing website to support its portfolio of pet food and treat brands.

The company’s new sustainability initiatives include minor changes that are expected to reap significant benefits for the company, its supply chain and the environment.

While its pet food segment remains The J.M. Smucker Company’s most profitable business, cat food and dog treats are outperforming the company’s premium dry dog foods by leaps and bounds.

The premium dog food brand has partnered with a leading investor, Initialized Capital, to pilot a “text-to-buy” platform for mobile ordering, customer support and dynamic marketing.

The premium pet food and treat company has been acquired by another private equity firm for an undisclosed amount.

Michael Sapp joins the pet product company as president.

The company has appointed Amber Hivon to meet increased demand for its pet food and treat brands in Arizona, Hawaii and southern California.