The brand’s Grain Free Meaty Bites dog treats pair quality proteins with fruits and vegetables.

Advopet’s capabilities now include air dried, gently cooked and dehydrated pet treats and foods, and more.

Parent company Nestlé shared plans for more than 100 new product launches over the year.

Cymbiotika Pets includes four supplements, targeting several aspects of a dog’s health. 

The new Chicken & Rice Working Dog Food is high in protein and cold pressed.

VEGDOG’s new Pure Bites Snack is formulated with MicroHarvest’s microbial protein ingredient. 

Totally Natural Pet Products produces 100% natural raw dog food.

From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.

The brand’s Smart Vitality Premium Supplements line offers targeted health support for dogs. 

The company, and its Vital Essentials pet food brand, has introduced several new sustainability initiatives.