Central Pet Distribution will offer PetGuard products to independent pet retailers in the US, and Jim Gallagher will manage sales in the Northeast territory

The new line, Inception, is designed to offer premium nutrition with a meat-first philosophy at a reasonable price for pet owners.

The facility in Hartwell, Georgia marks the company’s 21st US-based pet care product facility and its first new facility in the country in more than two decades.

The company will partner with Land O’Lakes SUSTAIN and local agricultural organizations to offer conservation management technology to grain farmers along its pet food supply chain.

The new formula includes duck, turkey, butternut squash, pumpkin and select grains.

National pet product retailer Pet Supplies Plus recognized the brand’s Whole Food Clusters for its inaugural Best Innovation accolade.

The brand has focused its new site around product safety and education.

The natural pet food company will now appear in independent pet stores across Canada.