The co-manufacturer is also introducing a private brand collection designed to help independent retailers, startups and e-commerce platforms broaden their portfolios.
The company released two new fish-based dog foods under its CORE RawRev line, and will now offer multipacks of its best-selling Complete Health wet cat foods.
The direct-to-consumer, fresh pet food company plans to put the investment toward expanding its product offerings and implementing new marketing strategies to drive growth.
Modern cold chain capabilities and a heightened consumer sentiment for fresher products has driven strong growth for brands in this category over the last year.