Consumers are driving diversification and new technologies in the lucrative but competitive US pet treat market.

Indómito offers natural, dehydrated jerky-style dog treats with limited ingredient panels.

Roughly 70% of dog owners expect to miss their dog when they have to go back into the office.

The pet products company has launched a new e-commerce website and other educational and purchasing tools for pet owners.

The Fishbone is flavored with real Jack Salmon.

The water-soluble hemp supplement brand has partnered with Northland Natural Pet.

The organization also extended terms for its current board of directors.

Company leadership reports “big moves in store for the next five years.”

Emily Roberts has joined the pet food producer and franchise as vice president of marketing.

The Canadian pet food manufacturer has provided a five-year grant that will support companion animal nutrition research and includes an endowment of a university chair.